Guide for Event Organizers
Complete guide to managing events and selling tickets
Everything you need to run successful events with TIXFIN.
Dashboard Overview
Main Sections
| Section | What's There |
|---|---|
| 📊 Overview | Sales, revenue, attendance stats |
| 🎫 Events | All your events |
| 🎟️ Tickets | Ticket types and sold tickets |
| 👥 Team | Staff and permissions |
| 💰 Finances | Transactions and payouts |
| ⚙️ Settings | Project configuration |
Creating Events
Quick Create
- Click "Create Event" from your project dashboard
- Enter the event name, date/time, and location
- Add at least one ticket type
- Publish - Make live and share link!
Event Details
Required:
- Event name
- Start/end date & time
- Location (or "Online")
Optional:
- Cover image
- Description
- Category (Music, Sports, Conference, etc.)
- Age restrictions
- Capacity limit
Pro Tip: Add a great cover image and detailed description to increase sales!
Event Types
- One specific date/time
- Example: "Summer Festival 2026"
- Repeats on schedule
- Example: "Weekly Jazz Night - Every Friday"
- Set: Start date, end date, recurrence pattern
- Spans multiple days
- Example: "Conference (July 15-17)"
- Attendees can enter multiple days
Ticket Types
Creating Ticket Tiers
Common setups:
Basic Event:
- General Admission - $25
Multi-Tier:
- Early Bird - $20 (limited)
- General - $30
- VIP - $75
Free Event:
- Free Ticket - $0 (manage capacity)
Ticket Settings
Pricing:
- Set price per ticket
- Add fees (passed to customer or absorbed)
Availability:
- Sales start/end dates
- Valid from/until (entry window)
- Quantity limit
Advanced:
- Min/max per order
- Hidden (unlisted) tickets
- Requires approval
Important: Once tickets are sold, you can't reduce the price. You can add new discounted tiers though!
Managing Sales
Monitor in Real-Time
Dashboard shows:
- Tickets sold / remaining
- Total revenue
- Sales velocity
- Recent orders
Attendee List
View who's coming:
- Go to Event → "Attendees"
- See all ticket holders
- Export to CSV
- Send group email
Handling Customer Issues
Refund a Ticket:
- Find ticket in "Sold Tickets"
- Click "..." menu
- Select "Refund"
- Confirm (automatic refund process)
Change Attendee Name:
- Find ticket
- Click "Edit"
- Update name/email
- Save (new ticket sent)
Team Management
Adding Staff
- Go to Project Settings → Team
- Click "Invite Member"
- Enter email and select role
- They receive invitation email
Team Roles
| Role | Permissions |
|---|---|
| Admin | Full access to everything |
| Manager | Manage events, view reports, no billing |
| Staff | Scan tickets only |
Best Practices
- Use Manager role for assistants
- Give Staff role to door personnel
- Limit Admin access
- Remove team members after event
Financial Management
Understanding Fees
TIXFIN Fee Structure:
- Base: 3% + $0.50 per ticket
- Payment processing: ~2.9% + $0.30
- Total: ~5.9% + $0.80 per ticket
Example:
- Ticket Price: $50
- TIXFIN Fee: $2.30
- Payment Fee: $1.75
- You receive: $45.95
Volume discounts available! Contact sales@tixfin.com for events with 1000+ tickets.
Payouts
Schedule:
- Rolling 7-day payout
- Funds from 7 days ago transferred today
- Automatic to your bank account
Example:
- Monday sales → Next Monday payout
- Tuesday sales → Next Tuesday payout
View Payouts:
- Go to "Finances" → "Payouts"
- See pending and completed
- Export statements
Reports
Available Reports:
- Sales by ticket type
- Revenue over time
- Attendee demographics
- Scanning statistics
Export Options:
- CSV for Excel
- PDF for printing
Event Day Preparation
Checklist (1 Week Before)
- Test ticket purchase yourself
- Set up staff scanners
- Brief your team
- Send reminder email to attendees
- Prepare customer service area
- Print backup attendee list
Checklist (Day Of)
- Staff arrives 1 hour early
- Test all scanners
- Have backup batteries
- Print emergency attendee list
- Open dashboard on laptop
- Brief team on procedures
Customer Service
Responding to Questions
Fast responses = better reviews!
Common Questions:
- Directions/parking → Add to event description
- Refund policy → Clear in event details
- Accessibility → Specify in venue info
- What to bring → Send reminder email
Handling Refunds
Your Refund Policy:
- Set in event settings
- Can be: No refunds, 24h notice, any time, or case-by-case
- Be clear upfront!
Processing:
- Approved refunds take 5-10 business days
- Customer notified automatically
- You're charged back the fees
Marketing Tips
Before Event
✅ Share ticket link everywhere:
- Social media posts
- Email newsletter
- Website homepage
- Partner promotion
✅ Create urgency:
- Early bird pricing
- Limited quantities
- Countdown posts
✅ Use great visuals:
- Professional photos
- Clear event details
- Mobile-friendly layout
During Sales Period
✅ Keep momentum:
- Post updates on sold %
- Share attendee testimonials
- Countdown reminders
- Flash sales for slow periods
✅ Email marketing:
- Segment your list
- Personalize messages
- A/B test subject lines
- Track open rates
Last Minute
✅ Final push:
- "Last chance" posts
- "Only X tickets left"
- Day-before reminder
- Weather/parking updates
Advanced Features
Custom Domain
Use your own domain:
- tickets.yourdomain.com
- Available on Pro plan
- Contact support to set up
Discount Codes
Create promo codes:
- Go to Event → "Discounts"
- Create code
- Set % or $ discount
- Limit uses
- Share with target audience
Waitlist
When sold out:
- Enable waitlist
- Customers can join
- Email if tickets released
- Manual invitation system
API Integration
Embed ticketing on your website:
- See API Documentation
- Custom checkout flow
- White-label experience
- Developer-friendly
Troubleshooting
Low Ticket Sales
Checklist:
- Is price competitive?
- Is description clear and exciting?
- Good cover image?
- Shared on all channels?
- Event date/time convenient?
- Consider early bird discount
Technical Issues
Can't publish event:
- Check all required fields
- Add at least one ticket type
- Set valid dates
- Upload cover image
Tickets not delivering:
- Check email settings
- Confirm spam folder
- Test with your own email
- Contact support if persistent
Need Help?
Quick Questions:
- Check FAQ
- Search documentation
Technical Support:
- Email: support@tixfin.com
- Response: Within 24 hours
- Priority: Premium plans
Sales & Custom Plans:
- Email: sales@tixfin.com
- Phone: [Contact support]